HISTORY ANNOUNCES GLOBAL SUPPORT FOR TEAM RUBICON, A MILITARY VETERANS VOLUNTEER CHARITY DEPLOYING EMERGENCY ASSISTANCE IN DISASTER ZONES
TEAM RUBICON UK CSR CAMPAIGN LAUNCHES ON ANNIVERSARY OF NEPAL EARTHQUAKE, APRIL 25TH
CAMPAIGN DEBUTS AFTER PRINCE HARRY JOINED TEAM RUBICON UK IN NEPAL TO REBUILD SCHOOL DESTROYED BY 2015 EARTHQUAKE
April 21, 2016 (New York, NY) - A+E Networks and HISTORY are proud to announce that it will be taking their four-year partnership with Team Rubicon USA global. On April 25th, HISTORY will join forces with Team Rubicon UK to rollout a corporate social responsibility (CSR) campaign in the United Kingdom. The initiative supports the veterans’ volunteer charity whose mission is to unite the skills and experiences of military veterans with first responders, to rapidly deploy emergency response teams to disaster zones.
Global channel brand HISTORY will use power of its on-air, online and social communities to help raise awareness and support Team Rubicon’s mission as the charity expands its work around the world.
This global rapid response mission coincides with Team Rubicon’s highly personal commitment to ex-forces themselves: to showcase their skills, character and dignity and to give ex-forces members a continuing outlet to serve.
The campaign launches with a 60-second promotional film on HISTORY on 25 April 2015, exactly one year since the earthquake in Nepal, where Team Rubicon UK was instrumental in providing emergency assistance and rebuilding important sites. In March 2016, Prince Harry extended his stay in Nepal specifically to help Team Rubicon UK rebuild a remote school that was decimated by the earthquake.
“Team Rubicon is one of the leading veterans groups. Their mission to the global community and to veterans themselves has refreshed our perspective on what this young and capable pool of men and women who served their countries can do, whenever and wherever there is need,” said Amanda Hill, Chief Creative Officer, International, A+E Networks. “When Team Rubicon’s volunteers arrive, they are truly using their past to save the future for the victims of natural disasters; while at the same time, acting to rebuild and preserve the history of the communities they serve in. For these reasons, Team Rubicon is a natural partner for HISTORY and we look forward to continuing our support for them across our many media platforms, starting with the CSR Campaign.”
The 60-second campaign film was conceived and created by A+E Networks USA and UK’s in-house creative teams. Managing Director of A+E Networks UK Dean Possenniskie said: “With their network of skilled problem-solvers who combine grit with planning and the latest technology to help repair communities, they are natural partners for the HISTORY brand. We are immensely proud to be affiliated with this group of selfless, competent, passionate individuals. We look forward to helping them to raise awareness, grow their volunteer base, and raise money for their ongoing operations.”
“It has been amazing to work with A+E Networks and HISTORY,” said John Leach, CEO of Team Rubicon UK. “Their creativity and passion for Team Rubicon’s cause really shines through in the work they have done, reflecting our ethos and values. To us, our volunteers are heroes with humility, here to continue serving others, and they have captured that amazingly.”
The new campaign will feature volunteers - military and civilian - who will share their firsthand accounts of service with Team Rubicon UK, from the moment they first heard about a disaster, to the frenzied preparations to pack, travel and organise a response; and finally, to their experiences in the disaster zone, where they deployed their unique skills to provide victims and communities the emergency assistance they needed at the moment it was needed most. Featured speakers also reflect on the letdown they felt at the end of their military service and how “putting on the grey shirt of Team Rubicon” gives them a renewed sense of purpose.
Team Rubicon UK volunteers appearing in the CSR campaign will include:
David Wiseman: David is a former Infantry Officer with the British Army and graduate of the University of Manchester who served in both Iraq and Afghanistan. David was shot in the chest during a combat patrol in Afghanistan and in the time since his recovery, has been instrumental in helping other wounded Service Personnel and Veterans through the charity “Walking with the Wounded,” as the Project Manager for the Endeavor Fund, as the Deputy Events Director at the Invictus Games 2014, and now as the Head of Armed Forces Programs at the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry. David was drawn to help the people of Nepal after the devastating April 2015 earthquake and has been heavily involved with Team Rubicon since returning to the UK from that deployment. David was recently recognised by Prime Minister David Cameron for his work with Team Rubicon UK’s efforts in the recent floods of Tadcaster.
Georgia Yurkwich-Spink: An expedition manager for a school in her day-to-day life, Georgia manages the logistics of sending students into the developing world from the perspective of project management, risk management, and customer care. Recently, Georgia deployed with Team Rubicon UK for Op Calcaria in Tadcaster where she was given the role of Logistics Manager. She is an ex-Dragon Boat athlete and a Crossfit enthusiast.
Matt Fisher: Matt served in the British Army in the 3 Rifles Regiment in and around Sangin, Afghanistan, where he was wounded by a gunshot to the foot, an injury that ultimately resulted in the amputation of his leg below the knee. Matt discovered Team Rubicon UK while completing the “1000 Mile Walk” around the UK in 2015 in conjunction with the “Walking with the Wounded” charity. Matt has deployed to Keswick, Cumbria, in response to disastrous flooding, Tadcaster, North Yorkshire, where he was a Team Leader and Nepal in Team Rubicon UK’s most recent operation.
Paul Taylor: Paul enlisted in the British Army at the age 16 and served for 26 years in dozens of operations worldwide, including Afghanistan, before leaving the Army in 2011. Paul works as an expedition leader and wilderness medic and in 2015 he was leading a group of school kids through Nepal three weeks before the first earthquake struck.
He immediately got involved with Team Rubicon UK and his extensive military background and medical skills saw him put straight to work in Katmandu. In addition to serving in the Himalayas, Paul has also deployed on Team Rubicon operations to South Carolina (USA) and Keswick, Tadcaster, UK.