London November Friday 22nd November
A+E Networks UK, in partnership with Refuge, has revealed its campaign to support ending abuse against women.
On Monday 25th November, the International Day for the Elimination of Violence Against Women 2019, the Crime+Investigation Network will begin a year-long television and digital campaign to illustrate the different ways that violence affects its audiences and society. Bespoke and powerful on-air promos will feature on Crime+Investigation, highlighting the physical, financial and coercive abuse experienced by thousands of women up and down the country, while showcasing ways to access support and fundraise for vital life-saving and life-changing specialist services run by Refuge.
The campaign End Abuse Against Women is part of a Europe-wide initiative across A+E Networks EMEA, and rolls out over 2020 with locally produced content across linear, VOD and digital A+E Networks properties, and includes both on and off air fundraising activations. Special programming events throughout the year will continue to highlight and support the campaign message; “together we can help change lives and show women everywhere they are not alone”.
Crime+Investigation branding has been integrated into the campaign to show intent and commitment to the cause, using every available touchpoint across linear, VOD, above the line, digital and PR.
The on-air campaign starts on Crime+Investigation on Saturday 23rd November and on 25th a complete channel takeover will replace all on-air elements and promos, including powerful “now and next” menus highlighting the different forms of abuse affecting women. Viewers can show their support for Refuge’s services by making manageable donations whilst vital sensitive and accessible information about the specialist support available from Refuge is showcased.
A bespoke programming event featuring shows that focus on domestic abuse runs from Monday 25th November (International Day for the Elimination of Violence Against Women) to Friday 29th November. New UK commissions Murdered By My Husband: The Hollie Kerrell Story and an episode of Murdertown featuring abuse survivor Kara Hoyte air across the week.
Domestic abuse is one of the biggest social issues impacting on women and children in the UK today. One woman in four experiences domestic abuse at some time in her life; two women are killed by a current or former partner in England and Wales alone; and the police receive a domestic abuse call every 30 seconds.
Crime+Investigation plans for early 2020 include the introduction of well-known local ambassadors and influencers to join the campaign to share their thoughts and expertise. As the campaign evolves locally produced short form content will tell survivors’ stories, shine a light on the different forms of abuse and highlight the work of partner Refuge, with activations and events bringing the campaign to life off-air.
Chris Hancox , Vice President of Marketing, A+E Networks UK comments:
“Our campaign is highlighting the truly awful statistics across all of our markets to raise awareness of the shocking scale of the abuse women face across the UK. Through television, digital activity and events throughout 2020 this campaign, aimed at men and women, is a launch pad for our viewers to join the conversation and fundraise for Refuge It’s so important to showcase the vital work our partners carry out every single day to help rebuild lives and show women they are not alone.”
Sandra Horley, CBE, chief executive of Refuge said:
“Domestic abuse is a crime and is the biggest social issue affecting women and children in our country today. Yet most people do not know how to spot the signs of abuse and they aren’t aware of Refuge’s helpline nor our specialist services. Our partnership with A+E Networks gives a unique, mass scale media opportunity to reach hundreds of thousands of abused women, whilst educating the public about domestic abuse and our vital work. I have no doubt that working with Crime+Investigation will change and save many lives.”
Crime + Investigation® opens the door to the complex, compelling world of real crime, taking viewers on a journey in pursuit of truth, justice and a better understanding of criminal behaviour. Each journey is personal and emotional, telling the story through investigators, experts and those most affected. The channel is home to top-rating series such as Crimes That Shook Britain, Britain’s Darkest Taboos, Homicide Hunter and Cold Case Files. CI is available in more than 50million households in 18 languages.
About A+E Networks UK
A+E Networks® UK, a joint venture between Hearst and Sky, is a leading media network reaching 60 million homes across 100 countries. With our portfolio of popular, high-performing and creative brands - HISTORY®, Crime+Investigation®, Lifetime®, HISTORY2® and UK free to air BLAZE® - we have entertained and inspired audiences for over 20 years; telling the stories that need to be told. Our award-winning factual and entertainment content includes global hit franchises like Forged in Fire and Born this Way, must see dramas Knightfall and Vikings as well as original local commissions including: Al Murray’s Why Does Everyone Hate the English and Murdertown with Katherine Kelly (UK), Married at First Sight (Africa) and The Hunt for Baltic Gold (Poland). We complement our programming with innovative talent-led exclusive digital content and top-rated podcasts. We currently partner with over 360 operators broadcasting throughout the Nordics, Benelux, Central Europe, the Middle East and Africa. We have offices in London, Warsaw, and Johannesburg.
Refuge is the largest specialist provider of gender-based violence services in the country supporting over 6,500 women and children on any given day. Refuge opened the world’s first refuge in 1971 in Chiswick, and 47 years later, provides: a national network of 46 refuges, community outreach programmes, child support services, and acts as independent advocates for those experiencing domestic, sexual, and gender-based violence. We also run specialist services for survivors of modern slavery, ‘honour’-based violence, and female genital mutilation. Refuge is the sole provider of the National Domestic Abuse Helpline which receives hundreds of calls a day.www.refuge.org.uk Twitter: @RefugeCharity
For more information please contact:
Will Taylor at tpf on 0207 291 1522 / firstname.lastname@example.org / 07539 080 231