HISTORY to broadcast Flight for the Future shorts across the globe
London, 8 April 2015: A+E Networks® UK has secured an exclusive global multi-platform content partnership agreement, promoting the historical flight of Solar Impulse, the first around-the-world solar powered flight.
A+E Networks UK has produced a series of behind–the-scenes vignettes, highlighting the risks and challenges Solar Impulse, and its pilots, face throughout its journey. The series, entitled Flight for the Future, follows the pilots Bertrand Piccard and André Borschberg, Solar Impulse co-founders, as they pursue their lifelong dream. The series explores how pioneering spirit, innovation and clean technologies are making aviation history.
The branded content segments premiere exclusively on HISTORY across EMEA, Asia, Latin America and on the HISTORY website in the US, reaching more than 110 million homes. The first segment is now airing on HISTORY , following the flight of Solar Impulse which set off on its adventure from Abu Dhabi on 9 March. This unique content is executive produced by Rachel Job, A+E Networks UK Director of Programming for HISTORY, and is being sponsored by Swiss Re Corporate Solutions.
Viviane Paxinos, A+E Networks UK Senior Director of Advertising Sales, said: “HISTORY is renowned for sharing great stories and is committed to helping brands engage with their audiences in ways that enable them to stand out from their competitors. We are proud to be Solar Impulse’s exclusive advertising partner on this innovative and inspiring project which aims to make aviation history.”
Together with Solar Impulse, HISTORY will support the on-air activity with a digital campaign. A bespoke content site, flightforthefuture.com, will carry exceptional footage along with a detailed global social media plan to encourage HISTORY viewers to follow and share details of the flight’s progress.
Solar Impulse pilots Bertrand Piccard and André Borschberg said: “We can be alone in the sky in a small cockpit but we are so glad to be able to share the experience and our message for clean technologies with millions of viewers on HISTORY.”