News

London 9th April 2024: A+E Networks EMEA will relaunch The HISTORY Channel in Bulgaria with a dedicated local feed. From today, the channel will broadcast a mix of original and international programming content, with specific ad breaks for local advertisers.

Following the dynamic growth of A+E Networks in CEE, The HISTORY Channel in Bulgaria will be fully tailored for the Bulgarian market. It will be broadcast in Bulgarian and feature top series such as The Unbelievable with Dan Akroyd, Ancient Aliens, and Forged in Fire.

Izabella Wiley, Senior Vice President and General Manager of Central & Eastern Europe at A+E Networks EMEA, says: ‘’Bulgaria holds a pivotal position within A+E Networks EMEA's market landscape. With Bulgarians dedicating an average of more than 5 hours each day to television consumption, it's evident that television plays a significant role in their lives. Moreover, Bulgaria's rich historical heritage fosters a deep appreciation for factual storytelling among the local audience. We are confident that our distinctive and captivating programs will establish The HISTORY Channel as the premier choice for Bulgarian viewers’’.

Local advertising broker The Sales House will handle ad sales in Bulgaria, selling commercials and advertising solutions for A+E Networks EMEA.

Tomasz Teodorczyk, Director of Content and Brands, Poland, and CEE adds: ‘’Launching our advertising feed on Bulgarian HISTORY Channel isn't just about reaching audiences; it's about strategically positioning our brand, fostering meaningful connections, and driving impactful engagement. We want to be even more local, and this launch will be an excellent continuation of our journey in Bulgaria’’.

Bulgaria is part of the CEE region, which includes 17 countries, and is managed by A+E Networks EMEA’s regional CEE headquarters in Warsaw.

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For more information, please contact:

Barbara Pianca at A+E Networks EMEA, barbara.pianca@aenetworks.co.uk

About A+E Networks EMEA 

At A+E Networks EMEA, we share stories that matter everywhere, anywhere. A leader in factual entertainment, our compelling, award-winning content connects with millions across the UK, Nordics, Benelux, Germany, Italy, Spain, Central and Eastern Europe, the Middle East, and Africa. Our portfolio of premium brands – The HISTORY® Channel, Crime + Investigation®, HISTORY2®, BLAZE®, and COSMO TV® - inspire and excite viewers with hit franchises (Forged in Fire), must-see dramas (Vikings) and original commissions (The Hunt for Baltic Gold and Ross Kemp: Shipwreck Treasure Hunter). Our stories are global and local, linear, and digital, and always compelling. With offices in London, Rome, Madrid, Warsaw, Munich, and Johannesburg, we are a truly international company that celebrates difference and diversity. 

 

About The HISTORY Channel

The HISTORY Channel is one of the most recognised and valued international TV brands and is today even more relevant than ever. HISTORY informs and entertains millions of people through its combination of award-winning documentaries and fast-paced, character-led contemporary formats. It demonstrates that HISTORY is alive and kicking, as it tells important stories about our past that can inform how we think about our present and future.