A+E Networks® launches BLAZE™ on Virgin TV
DISTRIBUTION FOR BLAZE INCREASES BY 4.1 MILLION HOMES
A+E Networks® UK launched entertainment channel, BLAZE™ on Virgin TV in the UK and Ireland today on EPG number 216. The channel, which showcases the best in factual entertainment, will be available to 4.1 million* Virgin Media customers.
BLAZE is already available in over 21 million households on Freeview and Freesat across the UK and Ireland.
The entertainment channel celebrates real people who achieve the extraordinary through determination, courage and a hint of maverick spirit. BLAZE offers viewers a range of globally successful programming including: Mountain Men, Billy the Exterminator, Vikings, Hardcore Pawn, Homicide Hunter, Forged in Fire and coming up in September, drama Texas Rising starring Bill Paxton and Ray Liotta.
Since its launch, on 20th September 2016, BLAZE has grown by more than 30% each month with viewers spending an average of up to 72 minutes watching, making the channel the stickiest when compared to its direct competitors. **
Heather Jones, UK General Manager, A+E Networks said: “BLAZE has quickly established itself as a fun and entertaining must-watch channel. We are very pleased to have secured distribution with Virgin Media to further cement the strong collaboration between our companies. Our brand is a great addition to A+E Networks’ portfolio and reflects our strength as a global media company.”
David Bouchier, Chief Digital Entertainment Officer at Virgin TV, said: “We continue to bring our customers closer to the TV they love and we are delighted to bring the BLAZE channel to our platform.”
BLAZE is also available on Freeview, Freesat and Sky in the UK and Ireland. The A+E Networks UK PAY TV channel portfolio which includes, HISTORY®, Lifetime,® Crime + Investigation® and H2®, is available on Sky, Virgin TV, BT and TalkTalk.