A+E Networks EMEA selects Precis Digital as Performance Marketing Partner for launch of Crime+Investigation Play
A+E Networks EMEA announces the appointment of Precis Digital as their performance media agency for the upcoming launch of their direct-to-consumer true-crime streaming service Crime+Investigation Play.
Following a competitive pitch, the new partnership will see Precis manage paid performance media for the launch of Crime+Investigation Play, scaling growth of the new DTC product. As part of their remit, Precis’ objective is to drive user acquisition while balancing the need to grow awareness of Crime+Investigation Play.
The launch of Crime+Investigation Play will enable true crime fans to watch their favourite programming anytime, anywhere. A+E Networks EMEA’s new direct-to-consumer platform will offer subscribers exclusive new UK and international commissions, plus access to Crime+Investigation®’s back catalogue of box sets of genre-defining franchises and curated collections, including Killer Britain with Dermot Murnaghan, Homicide Hunter and The First 48, plus agenda setting docu-series such as Secrets of Playboy and Surviving Jeffrey Epstein.
Kelli Peter, Vice President, Marketing & Communications at A+E Networks EMEA, commented on the announcement: “We’re very excited to work with Precis Digital; they are an industry leading performance media agency with a data-driven, multi dimensional attribution and full funnel approach to performance marketing. We look forward to building momentum for Crime+Investigation Play together.”
Jess Dickenson, Chief Operating Officer, Precis UK said: “We are delighted that A+E Networks EMEA has chosen Precis to launch their Crime+Investigation Play streaming offering. We’re looking forward to bringing the product to market with cutting-edge digital performance and awareness campaigns. The platform offers unique content and a fantastic experience, and we are excited to help it achieve the success it deserves.”
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Crime+Investigation® opens the door to the complex, compelling world of real crime, taking viewers on a journey in pursuit of truth, justice and a better understanding of criminal behaviour. Each journey is personal and emotional, telling the story through the eyes of the investigators, criminal experts and those most affected. The brand is home to top-rating series such as: Crimes That Shook Britain, Murdertown, Meet Marry Murder and Cold Case Files. Crime+Investigation is available on major operators across the UK and EMEA with Crime+Investigation Play available on Amazon Prime Video Channels and Apple TV across the UK, Italy, Germany and Netherlands and soon to be available direct-to-consumers in the UK.
A+E Networks EMEA
At A+E Networks EMEA, we share stories that matter, everywhere, anywhere. A leader in factual entertainment, our compelling, award-winning content connects with millions across the UK, Nordics, Benelux, Germany, Italy, Spain, Central and Eastern Europe, the Middle East, and Africa. Our portfolio of premium brands – HISTORY, Crime+Investigation®, BLAZE® and COSMO - inspire and excite viewers with hit franchises (Forged in Fire), must-see dramas (Vikings), and original commissions (The Hunt for Baltic Gold and Ross Kemp: Shipwreck Treasure Hunters). For more information, visit aenetworks.tv.
About Precis Digital
Precis Digital is a data-driven digital marketing agency founded in 2012. With an ambition of challenging the status quo within digital marketing, Precis has created a practice that is innovative, effective, and above all transparent.
Specialising in online media buying, marketing analytics, and digital creative – Precis helps leading brands drive growth while making marketing a positive experience for their consumers. Through our proprietary technology and innovative approach, we have rapidly become one of the leading independent agencies and are among the highest-ranking workplaces in Europe. Read more here: https://www.precisdigital.com/