SBS will represent the commercial interests of The HISTORY Channel in Belgium, allowing advertisers to reach The HISTORY Channel audience. SBS already represents BBCFirst, njam! and now The HISTORY Channel is an important additional to the mix, which gives SBS a unique position in the Belgium TV landscape.
The HISTORY Channel is full of extraordinary, entertaining and ground-breaking stories packed with unique and colourful characters. With a mix of award-winning, talent-led commissions, premium innovative documentaries and global hit franchises; The HISTORY Channel is inspired by yesterday, lived out today, shaping tomorrow.
"We are delighted to have been given the privilege of adding The HISTORY Channel to the SBS portfolio, as it is perfectly complementary to and in keeping with our other channels. With the broad-based and updated channel offering we are able to propose, SBS is in a position to offer advertisers optimum reach and coverage."
— BART DEMEULENAERE, CCO SBS BELGIUM
Throughout January and February, some of the world’s greatest, most enduring mysteries are being unraveled in MYSTERY SEASON, hosted by big name talent. In History’s Greatest Mysteries, hosted by Hollywood great Laurence Fishburne, on Tuesday nights at 20.30. On Monday nights at 20.30, the Lagina brothers continue their quest for the location of Captain Kidd’s treasure in The Curse of Oak Island, and there’s a raft of brand-new series to continue the Mystery theme next month. Roswell: The First Witness starts 15 February at 21.25; Strangest Things starts 22 February at 20.30. Other key shows on The HISTORY Channel for 2021 include the Oscar-winning feature documentary, Anne Frank Remembered, Forged in Fire, Forged with Steele, Hitler’s Secret Sex Life and River Hunters.
Senior Vice President, Commercial Strategy & General Manager, the Nordics, Benelux, Middle East and Africa, Adrian Pilkington said:
"Teaming up with SBS will allow The HISTORY Channel to reach new audiences through innovation, creativity and collaboration. We are very excited to be beginning this relationship for the Belgium market at the start of 2021."
The HISTORY Channel is included as part of Telenet’s basic offering and is broadcast on EPG 24. The channel is also available as part of Proximus Pickx Family (EPG 77) and TV Vlaanderen (EPG 22).