Part of global Broad Focus initiative to encourage female talent in media
Winning films to be showcased on Lifetime in the UK
LONDON, 18 July 2016: A+E Networks® today announces Lifetime's Broad Focus initiative, in partnership with Women in Film & TV UK (WFTV UK) with the launch of a short film competition to celebrate and promote the work of women behind the camera. Lifetime Shorts Competition is part of A+E Networks’ global project, Broad Focus, which aims to find, develop and mentor future talent in the entertainment industry, with a specific focus on women.
Driven by its mission to encourage and cultivate women’s talent in media and scout content leaders who are creating the best female-focused stories for television, Broad Focus advocates and raises global awareness about the need for more women in influential content making roles throughout the media landscape.
The inaugural competition is open to all UK-based female filmmakers (directors, writers, producers) who have created original content of no more than five minutes’ duration. Entrants are invited to submit their short films via the Lifetime website: www.lifetimetv.co.uk/shorts. The closing date for entries is 16 October 2016.
Announcing the competition Heather Jones, General Manager UK at A+E Networks, said: “This Lifetime Shorts competition is the latest pillar in A+E Networks’ Broad Focus campaign, providing aspiring female producers, writers and directors with a platform to showcase their work. We’re thrilled to join forces with WFTV, who share our aim of celebrating and supporting a range of female voices, and we’re looking forward to seeing an exciting range of submissions.”
Talking at WFTV UK’s annual summer party, Chief Executive Kate Kinninmont MBE added: “A+E Networks’ new competition is exactly what we want to support, promote and celebrate. It is a powerful commitment from a global broadcaster to encourage genuine diversity in filmmaking. It will give a wide-reaching platform to some of the fantastic array of new and aspiring talent that we know is out there. We’re really looking forward to working with A+E this year and beyond on the Lifetime Shorts Competition.”
“We are thrilled to unite the bold efforts of Broad Focus with Women in Film & TV UK for this important competition,” said Amanda Hill, Chief Creative Officer, International for A+E Networks. “With continued growth in our global audience, it’s imperative that we use the power of our reach as a media brand to break down the barriers of entry for talented women storytellers.”
All entries will be judged by a panel of experts from across the Film and TV industries, including award-winning film-maker Gurinder Chadha; actress and TV presenter Michelle Collins; WFTV Chair and producer Cassandra Sigsgaard; writer and director Destiny Ekaragha and Heather Jones of A+E Networks UK.
Several of the judges feature in an on-air promotional sizzle which launches on Lifetime today. The winning films will be showcased on A+E Networks’ Lifetime channel in the UK. One overall winner will receive a cash prize of £10,000.
For further details on the entry criteria and judging process visit www.lifetimetv.co.uk/shorts.
A+E Networks UK is committed to increasing opportunities for women to access the industry: Sixty per cent of staff in its west London office are women.
Women in Film & TV (UK) is the leading membership organisation for women working in creative media in the UK, and part of an international network of over 14,000 women worldwide. Members come from a broad range of professions spanning the entire creative media industry, including film, TV, games, animation and digital media: www.wftv.org.uk.