A+E Networks® UK Announces Ad Sales Partnership with THEMATIC Channels in Romania
Bucharest, 13 January 2017 – A+E Networks® UK today announced a strategic new Ad Sales partnership with leading group THEMATIC Channels. The collaboration will support A+E Networks’ ad sales activities in Romania for HISTORY®, its flagship channel, and underlines the company’s increased focus on ad sales growth across EMEA.
From February 2017, THEMATIC Channels will represent the channel in their spot and non-spot sales, including branded content and programme sponsorships.
Luke Duffy, Vice President of Advertising Sales, A+E Networks UK, says: “We are excited to partner with THEMATIC, the leading sales house for third party channels. With their proven track record of delivering highly-effective strategies across Romania, we’re confident THEMATIC will help us identify and deliver even more valuable opportunities for HISTORY, our top brand in this important market.”
Radu Budes, managing partner at Thematic Channels adds: “We are thrilled to represent A+E Networks in Romania. HISTORY has been covering a leading position within the factual entertainment industry over the past four years in Romania. Thanks to its young and educated viewers, HISTORY holds one of the best demographics within the entire TV market. THEMATIC Channels’ portfolio allows advertisers to access high quality viewers’’.
A+E Networks UK has delivered double-digit ad sales growth across EMEA in the past year.
HISTORY first launched in Romania in 2011. From 1 March 2017, the localised HISTORY and HISTORY HD feeds will be simulcast, enabling HD viewers to enjoy the full range of tailored programming HISTORY has to offer, including Vikings, Forged in Fire and Pawn Stars.
HISTORY is currently available in over 5.3 million homes in Romania, through Digi, Telekom, UPC, iNES IPTV and Orange TV.
NOTES TO EDITOR
About A+E Networks® UK
A+E Networks® UK is a joint venture between A+E Networks® and Sky. Its portfolio of quality factual and entertainment channels includes HISTORY®, Lifetime®, Crime + Investigation®, H2® and new free-to-air channel BLAZE™. A+E Networks UK launched in November 1995 and now operates 20 channels, broadcasting into 64 million homes across 90 countries in the UK, Scandinavia, Benelux, Central & Eastern Europe, Africa and the Middle East. The venture has offices in London, Warsaw, Copenhagen, Amsterdam and Johannesburg.
About THEMATIC Channels
THEMATIC CHANNELS is the leading advertising sales house, representing A+E
TELEVISION NETWORKS, AMC NETWORKS INTERNATIONAL, THE WALT DISNEY COMPANY, TURNER BROADCASTING SYSTEM, UNIVERSAL NETWORKS INTERNATIONAL, VIACOM INTERNATIONAL MEDIA NETWORKS. THEMATIC CHANNELS manages the advertising sales for AMC, Boomerang, Cartoon Network, Comedy Central Extra, Disney Channel, Disney Junior, Diva, Filmcafe, Minimax, Nickelodeon, Paramount, TNT, TV Paprika. As of February 2017 they will be joined by History Channel.
For more information about HISTORY in Romania, please go to www.facebook.com/HISTORYRomania
Barbara Pianca | Communications Manager, A+E Networks UK
T: + 44 (0)207 032 2935