London, 15 February 2017 – A+E Networks® UK today announced that it will be launching ad sales in Hungary.
From 1 April 2017, leading independent sales house Atmedia will support ad sales activities in Hungary for A+E Networks’ flagship factual entertainment channel, HISTORY®. Atmedia will represent the channel in their spot sales, including branded content and programme sponsorships.
Luke Duffy, Vice President of Advertising Sales, says: “Launching ad sales in Hungary is a significant moment for A+E Networks UK, as Hungary is an important market for us. Over recent years, Atmedia have gained a significant market share of both viewership and advertising revenue and so we’re confident they will match both our creative and commercial aspirations for HISTORY, our leading factual entertainment brand in the market.”
Csaba Lukács, Managing Director of Atmedia, adds: “We are very proud to have been selected by A+E Networks UK’s HISTORY channel as their ad sales partner. The partnership with HISTORY is an important milestone both for the Hungarian market and our sales house. This further expansion of our portfolio means that Atmedia now offers the widest reach of viewers for advertisers. The success of our six-year dynamic growth is ensured by our sales strategy developed back in 2010 to open the advertising market for channels entering this segment.”
HISTORY already reaches over 302 million households worldwide, entertaining audiences with fascinating shows and top formats including Pawn Stars and American Pickers.
Coming to HISTORY in Hungary on 26th February at 22:00CET is the premiere of the second season of Hunting Hitler. The series follows CIA veteran Bob Baer, professor of criminal justice Dr John Cencich and a team of experts as they attempt to uncover the true fate of Adolf Hitler at the end of the Second World War.
HISTORY viewers can also enjoy season 4 of The Curse of Oak Island, where brothers Rick and Marty Lagina are on the verge of a breakthrough to solve the 221-year mystery Oak Island.
HISTORY is available in Hungary through RCS&RDS, UPC, UPC Direct and now also on Magyar Telekom, after launching on their extended basic package on 1 January 2017.
Barbara Pianca | Communications Manager, A+E Networks UK
T: + 44 (0)207 032 2935 | E: firstname.lastname@example.org
Atmedia:Judit Kecskeméti, senior adviser
T: +36 20 9443 785, E: email@example.com
NOTES TO EDITOR
About A+E Networks® UK
A+E Networks® UK is a joint venture between A+E Networks® and Sky. Its portfolio of quality factual and entertainment channels includes HISTORY®, Lifetime®, Crime + Investigation®, H2® and new free-to-air channel BLAZE™. A+E Networks UK launched in November 1995 and now operates 20 channels, broadcasting into 64 million homes across 90 countries in the UK, Scandinavia, Benelux, Central & Eastern Europe, Africa and the Middle East. The venture has offices in London, Warsaw, Copenhagen, Amsterdam and Johannesburg.
Atmedia sales house was founded in 2010 in Hungary. At the beginning, the sales house supported ad sales activities for 9 commercial TV channels, and by 2011 their portfolio expanded to include 13 TV channels. The breakthrough came in 2013 when Viasat3 and Viasat6, National Geographic Channel and Nat Geo Wild also selected Atmedia as their partner. In 2015 the sales house won contracts to support ad sales activities for AXN, TV2 Group and TV channels operated by Digital Media and Communications and also MTVA, expanding their portfolio to include 35 channels and taking them to a market leader position in TV ratings by 2016.
Currently, Atmedia’s portfolio includes the following channels:
AXN, Cartoon Network, Chili TV, Discovery Channel, Disney Channel, DoQ, Duna, Duna World, FEM3, FOX, Humor+, Galaxy, ID Xtra, Izaura TV, Kiwi TV, M1, M2/M2 Petőfi, M3, M4 Sport, M5, Mozi+, Music Channel, National Geographic, Nat Geo Wild, Prime, Sláger TV, Spíler TV, Story4, Story5, TV2, SuperTV2, TLC, VIASAT3, VIASAT6, Zenebutik