London, 8th July 2016 – A+E Networks® today announced a strategic new Ad Sales partnership with one of Europe’s leading multiscreen sales company, IP Network, a 100% RTL Group subsidiary.
The partnership will see IP Network developing new brand partners for the broadcaster’s portfolio of high-profile channels which reach over 80 million households across EMEA. The partnership forms a key part of A+E Networks’ strategy to sell on a pan-regional basis, broaden its network of brand partners and further increase ad sales across EMEA. It takes effect immediately.
Announcing the new deal, Luke Duffy, VP of Ad Sales at A+E Networks UK, said: “This is a significant deal that offers global media companies the opportunity to capitalise on A+E Networks’ extensive reach across EMEA. We look forward to working closely with IP Network, one of the biggest players in this important market.”
IP Network is part of the RTL Group and has offices across Europe. The company works with some of the world’s biggest brands such as ebay, Trivago, Paypal, Lenovo and Sarenza.
Stephane Coruble, CEO of IP Network, added: "We are extremely happy to work for the first time with A+E Networks, which has such a great high quality portfolio of pan European channels including HISTORY®, Lifetime® and Crime + Investigation®. This deal allows us to complete our range of target groups and enlarge significantly our existing offer on the European market."
This deal follows the recent high profile appointment of Luke Duffy as Vice President, Ad Sales, charged with increasing revenues across A+E Networks’ commercial channels in the UK, Benelux, Romania, Poland and Africa, as well as launching new ad sales markets.