ANTHEA PETERSEN APPOINTED REGIONAL DIRECTOR, AFRICA
JOHANNESBURG: A+E Networks® is establishing a Johannesburg office as part of the company’s commitment to growing presence across Africa. Anthea Petersen has been appointed Regional Director, Africa – A+E Networks’ first hire on the continent.
Beginning February 2015, Ms Petersen will be responsible for commercial development and marketing for A+E Networks’ local channel portfolio across Africa. She will also be responsible for opening the new Johannesburg office and building the local team. She will report to Bakori Davis, VP of Commercial Operations, A+E Networks® UK.
A+E Networks UK manages operations for HISTORY®, Crime + Investigation™ and Lifetime® in Africa.
Ms Petersen is an experienced media executive who previously held senior-level positions at DStv Media/M-Net and currently runs her own South African-based consultancy.
Bakori Davis said: “We’re pleased to welcome Anthea. Her leadership qualities and in-depth local knowledge will enable us to work more effectively with our partners and maximise growth opportunities across Africa.”
The appointment follows a period of investment and expansion by A+E Networks’ portfolio in Sub-Saharan Africa. Alongside HISTORY and Crime + Investigation, A+E Networks added entertainment channel Lifetime to its portfolio in Africa in 2014, exclusively with Multichoice Africa. Lifetime is now available in over 50 countries across Sub-Saharan African, including Angola and Mozambique which have a Portuguese feed.
Anthea Petersen commented: ‘’I am pleased and excited to be joining A+E Networks at a time when the company is so focused on driving growth and expansion across Africa.”