Copenhagen, 27th October 2017: A+E Networks will launch a fully local HISTORY service in Sweden next month, and for the first time Viasat customers will also be able to view the channel, following an agreement with MTG Sweden.
HISTORY will launch with a completely tailored schedule on 15th November. The channel will become available to all customers who subscribe to MTG’s Viasat’s Silver and Gold packages, and to stream through Viaplay.
A+E will be launching local advertising and sponsorship sales, with MTG Sweden, from January 2018.
Adrian Pilkington, Senior Vice President, Commercial Strategy and General Manager Nordics, Benelux, Middle East and Africa, A+E Networks UK, said: We are delighted to be fully localising HISTORY in Sweden, demonstrating our increasing commitment to the region. MTG’s experience and strong market position makes them the perfect partner to handle advertising sales for the channel, paving the way for new opportunities in both our businesses.
Sahar Kupersmidt, SVP for Viasat at MTG Sweden said: Viasat is committed to offering our customers the best entertainment through a mix of movies, sport, series and factual programming. It’s always a pleasure to make our portfolio even stronger, and with the launch of HISTORY our customers with the Gold and Silver packages will get access to a new Swedish, high-quality factual channel.
HISTORY will include the Swedish TV premiere of the acclaimed U.S. drama series Texas Rising, starring Bill Paxton, Ray Liotta and Brendan Fraser, as well as new seasons of other original HISTORY productions such as Hunting Hitler and The Curse of Oak Island. Swedish viewers will also be able to enjoy first-run episodes of top-rating global series including Alone, Forged in Fire and Pawn Stars.
HISTORY first launched in the Nordics in 1997 and now reaches more than 2.8 million households in the region. Globally, the channel reaches over 300 million households.